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UCaaS Industry experts views on industry trends

For what it’s worth, it is vital to know

“What & how industry experts are thinking & creating industry trends.”

This blog composes Industry Experts review of current times and future of UC. This is compiled after viewing UC Trends series by UCToday.com. Follow www.uctoday.com/trends

zoom logo

Odel Gal, Chief Product Officer, Zoom

Current Trend Analysis

  • Adoption of Video First Collaboration.
  • Workplace Transformation due to adoption of Hybrid Work.
  • Future of Global events/ Webinars  It will be a mix of virtual & physical events
  • Events Accessibility to more people using hybrid approach. This would mean less physical events.
  • How to make a UC product more “INCLUSIVE”  (through release of features like transcription & translation, zoom smart gallery, project around whiteboarding for active remote participation etc..)

New & Existing Zoom Features:

  • Zoom has also extended it’s api and now has Zoom app for 3rd party integrations.
  • Zoom phone reached 2M seats
  • New Hot Desking Feature in Zoom Phone
  • New Kiosk mode for virtual receptionist experience
  • Zoom is continuously working for improvement in breakout rooms

Big trends:

  • Increasing Adoption of Video Communication
  • No Code, Low Code tools built for an organization to disrupt trends and make the service more contextual.
  • Zoom development of CCaaS Video Engagement Center Solution.

Javed Khan SVP & GM Collaboration, Cisco

Current Trend Analysis

  • Video has taken Centerstage
  • Increasing Use of Virtual Global events
  • Development of newer Inclusive Features (like webex assistant, transcription etc)

Big Trends:

  • Evolved Hybrid Work, where focus is on people. Features like People Insights in meetings help develop deep connections between people.
  • With ease of lockdown, redesigning Workspaces has picked up.
  • Yes there is an increase in productivity due to remote work, however it has added to lot of fatigue. Every individual need to understand their behaviour on “how many hours they are working”, “with whom they are collaborating” etc. Tools are available today which help us understand that.
  • Increasing platform integration & consolidation.

Jaya Kumar, CMO, RingCentral

Current Trend Analysis

  • Speed of customer adoption. UCaaS services implemented in hours.
  • Work from anywhere trend.
  • Technology that promotes “Participant equality” (ringcentral mvp product)
  • Integrated UCaaS & CCaaS
  • “Dumb Voice to Smart Voice” due to Telephony features on UCaaS PBX.

Jaya, highlighted his “TIP” model which stands for “Trust, Innovation, Partnership”

  • Trust – Reliability, Security, Privacy, Simplicity & Compliance
  • Innovation
  • Partnership with partners

Big Trends:

  • Rise of UCaaS lego or modules.
  • Multi speed transformation to cloud (My business, my way & my pace). Every business chooses their way & speed to embrace cloud.
  • Not AI but IA. Purvasive IA (Intelligence Augmentation)

Simon Harrison SVP, CMO

Current Trend Analysis

  • Working from anywhere.
  • We are living in an API Economy
  • Technology shouldn’t necessary be adopted but should be transparent
  • Experience Economy (Experiences matter to People)

Big Trends:

  • Connected Touchpoints effortlessly.
  • Connected UCaaS & CCaaS & CPaaS
  • Composability (UCaaS + CCaaS + CPaaS). Gartner says by 2022 every org will have CPaaS engineer

A enthusiast technical blogger, speaker, writer and have an interest in learning & sharing new capabilities.

I work as a Digital Workplace Consultant, with a primary focus on Microsoft Teams, Cisco Telephony, Zoom, Office 365, Azure.

Like to talk about #FutureOfCollaboration #AgileManagedServices #AI, #UCAAS #WorkplaceTransformation #HybridWorkplace #WXC #TimeManagement #Productivity

Professionally, I am an Experienced Digital Communication and Workplace Transformation Consultant.

Total Experience of over 10 years. Currently leading a UC Presales Team and based out of London, UK. Responsible for consulting EN and NN customers on:

• Continued Innovation & Automation potential by data analytics.

• Solution transformation or Platform Harmonization approach.

• Potential of transforming traditional Managed Operations to Next Gen Agile Ops.

• Helping customers understand importance of experience transformation(CX) and technology adoption.

Apart from this, I have interests in Spirituality, Finance & Investments, Physical Sports and currently based out of London, UK.

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